• Mozilla Launches WebXR Viewer iOS App to Let Developers Experiment with ARKit
    by Tommy Palladino on December 12, 2017 at 11:14 pm

    While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.On Friday, the software maker made the WebXR Viewer app available for download from Apple's App Store. The app lets developers leverage ARKit's functionality, such as horizontal surface detection, to view web-based AR content created with the WebXR Javascript library. Previously, the app was available through GitHub, but Mozilla published it on the App Store as a convenience for... mor […]

  • Airbnb Thinks an Augmented Reality Feature Will Make Your Next Stay Less Awkward
    by Tommy Palladino on December 12, 2017 at 8:31 pm

    Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.On Monday, the company revealed that it's working on augmented reality features that, in the future, may provide guests with navigation to amenities within their host's home.In addition, the updated app might also enable hosts to provide instructions on how to operate appliances within the home, with language translations integrated into the app. Hosts, according to Airbnb's vision, might also use the AR features to... mor […]

  • Mercedes-Benz Gives the Auto Manual a Virtual Boost with Augmented Reality
    by Tommy Palladino on December 12, 2017 at 4:09 pm

    The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles.Mercedes-Benz is driving down that new path by releasing an augmented reality owner's manual called Ask Mercedes for iPhones and iPads.The app uses image recognition to align the user's device with the interior of a 2018 E-Class Mercedes-Benz and AR beacons to identify various features. The app then provides additional information about selected features, including video tutorials. "We are creating a personalized... mor […]

  • Star Wars Unleashes Adorable AR Porgs via Snapchat
    by Tommy Palladino on December 11, 2017 at 5:31 pm

    To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday.The Lens placed a porg in your personal space via the rear-facing camera. Using the front-facing camera, the Lens also equipped users with lightsabers, but let's face it, the porg is the real treat here.In this experience, the portly penguin-like creature with the eyes of a pug flaps its wings and belches its siren-like cry. Are porgs as cute as Ewoks, or are will they approach Jar-Jar Binks levels of annoying? Perhaps these gifs will persuade you... mor […]

  • Apple AR: Soccer Players Get to Test Their Skills via a Unique ARKit-Powered App
    by Tommy Palladino on December 9, 2017 at 12:36 am

    If you've been paying attention, you already know that ARKit can detect horizontal surfaces and estimate ambient light, but did you know that it can also help you improve your soccer game?A new app called myKicks uses ARKit to help set up a unique soccer (or "football" if you're not in the US) training course in augmented reality.On Friday, Australia-based developer Matt Comi, who worked on the ARKit portion of the app, shared video of the functionality in action on Twitter. From the demo, we can see that the app uses ARKit to determine the location of the goal posts and where the player... mor […]

  • Now You Can Track the Bitcoin Mania Bubble in Augmented Reality
    by Adario Strange on December 8, 2017 at 9:24 pm

    You love augmented reality (that's why you're here!), but some of you also love cryptocurrencies, most popularly known in one of its forms as Bitcoin. So you might be wondering why you can't you find two of your favorite emerging technologies together in one app. Take heart, early adopter — now you can.Created by Los Angeles-based developer Bryan Edelman, Bitcoin AR (only available for iOS) is about as simple as it gets when it comes to AR apps. But if you've been following the frenzied excitement around the increase in Bitcoin value over the past couple of weeks, despite its simplicity... mor […]

  • Apple AR: Deck Your Halls with Boughs of AR via IKEA Place & Other Holiday-Themed Apps
    by Tommy Palladino on December 8, 2017 at 5:12 pm

    They say if you don't believe, you don't receive. Therefore, I'll choose to believe that this holiday season, Santa's elves have learned how to code in Unity and leverage ARKit to deliver these jolly AR apps for helping children of all ages virtually decorate their homes.On the practical side of things, updates to the see-before-you-buy AR apps from IKEA and Wayfair each have holiday products for you to preview in your home before getting them sent to your home. IKEA Place.Wayfair. IKEA Place has just four options for Christmas trees, but thanks to ARKit, they are displayed in your space... mor […]

  • Apple AR: Vogue App Shines an AR Spotlight on iPhone X Owners
    by Tommy Palladino on December 7, 2017 at 11:30 pm

    When it comes to identifying what's fashionable on the runway, including cutting edge tech that bleeds into the mainstream of style, Vogue magazine stands at the top of the list.So it's fitting that the fashion tastemaker has now updated its iOS app with an AR camera effect that's available only on the in-demand iPhone X.The iPhone X exclusivity isn't just because the device is popular; the effect depends on the device's TrueDepth camera. Dubbed the Vogue Effect, the app allows fashionistas to adorn their selfies with virtual glitz and glamour by way of a virtual spotlight through Messages... mor […]

  • Apple AR: This App Lets You Take Your Twitter Obsession into Augmented Reality
    by Tommy Palladino on December 7, 2017 at 8:10 pm

    From media insiders to the halls of politics, news travels fast on Twitter, making it one of the most powerful social media channels for disseminating or collecting information. Now, for better or for worse, you can immerse yourself in the data firehose of Twitter in augmented reality.Available now in the App Store, TweetReality uses ARKit to convert your Twitter feed (as well as your mentions and tweets) into a virtual, concave wall spread across your field of view, Minority Report style. The Twitter client gives users the ability to perform a few basic functions in AR, including zooming... mor […]

  • Swarovski & Other Retailers Try Using Augmented Reality to Lure Holiday Shoppers to Stores
    by Tommy Palladino on December 7, 2017 at 4:04 pm

    Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.Mall mainstay Swarovski has partnered with AR developer Perfect Corp. to design three filters to showcase the retailer's crystal jewelry styles. The filters are accessible exclusively at the Crystals from Swarovski pop-up store in New York until Dec. 11, after which the effects will be available to all via the YouCam Makeup (iOS | Android) and YouCam Fun (iOS | Android) apps. "We are... mor […]

  • BMW Uses ARKit to Let You Customize Your New Car in iOS
    by Adario Strange on December 6, 2017 at 9:00 pm

    Last month, BMW rolled out its playful take on augmented reality with Snapchat, and now the automaker is bringing that same immersive computing whimsy to iOS directly.Using Apple's ARKit, the BMW i Visualizer app allows you to select and customize a life-sized version of the BMW i3, i3s, or i8 car while in any location. But beyond simply giving you the ability to change the color of the cars and the style of rims, the app also allows you to step inside the vehicle to view detailed virtual reproductions of the interiors of the automobiles. You also have the ability to turn the car's lights on... mor […]

  • It's Raining Cats & Mudkips as Dynamic Weather Arrives for Pokémon GO
    by Tommy Palladino on December 6, 2017 at 4:47 pm

    Now, when the weather outside is frightful, Pokémon GO players can expect it to be just as unpleasant in augmented reality.A new update to the popular location-based AR game brings a dynamic weather system to the game. In the new update, weather effects on the game's map will reflect the actual weather in the user's location. The game will account for sun, rain, snow, fog, and wind, as well as partly cloudy conditions.In addition, the weather will also impact how Pokémon in the game behave. Players can now expect a better chance of catching certain Pokémon depending on the weather... mor […]

  • Father.IO Uses Your Smartphone to Turn the World into a Giant Augmented Reality Laser Tag Arena
    by Tommy Palladino on December 6, 2017 at 3:02 pm

    For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city.Through a mobile app, available now on the App Store and Google Play, and a pocket-sized accessory called the Interceptor, Father.IO turns parks and other public outdoor spaces into virtual battlefields. Developed by Proxy42, Father.IO offers team deathmatch or free-for-all gameplay, with up to 32 players able to join a game. Players can choose from four classes with different GPS-based abilities: Ammo... mor […]

  • Lumus Licensing Deal with Quanta Could Pave Path to First Generation of Consumer Smartglasses
    by Tommy Palladino on December 5, 2017 at 11:16 pm

    Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.Under the deal, Quanta will manufacture and market AR headsets featuring optical technology from Lumus, as well as supply optical engines to other AR device makers. Lumus estimates that headsets with its technology will begin shipping within 12 to 18 months.In some AR smartglasses, the optical engine is what generates the holographic images for the viewer. According to David Goldman, vice president of... mor […]

  • Starbucks Brews Up Augmented Reality App to Enhance Roastery Experience
    by Tommy Palladino on December 5, 2017 at 8:07 pm

    To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.The company's new Reserve Roastery in Shanghai, the second such location of its kind in the world, will be the first Starbucks location to employ augmented reality powered by Alibaba Group's scene recognition platform to integrate the on-site and online customer experiences.When visiting the 30,000-square-foot facility, shoppers can point the cameras of their mobile devices at points of interest and use the Roastery's web app or Alibaba's Taobao app... mor […]

  • Apple AR: Fuse.it Brings Political Memes into the AR World
    by Tommy Palladino on December 5, 2017 at 2:31 pm

    Lately, any subject in the realm of politics is a figurative powderkeg primed to explode on the nearest social media channel. Now, one app wants to use your iPhone and AR to strike a match.Released on Tuesday on the App Store, fuse.it gives users the ability place augmented reality content in their videos and share them on their social media platform of choice. The app offers cartoon likenesses of US presidents including Donald Trump, Barack Obama, and Bill Clinton, along with former Secretary of State Hillary Clinton and Russian President Vladimir Putin, each of whom does a little dance in... mor […]

  • 'Jurassic World' Movie Sequel Hatches Augmented Reality Book to Accompany Sci-Fi Franchise
    by Tommy Palladino on December 4, 2017 at 10:03 pm

    The first teaser for Jurassic World: Fallen Kingdom just hit computer screens on Sunday, but now plans for an augmented reality book for the film have also emerged.Based on a listing for the official augmented reality book on Amazon, the 32-page book by author Caroline Rowlands has the same name as the film and will be available on May 3, 2018.Carlton's official augmented reality book is jam-packed with exclusive movie imagery and background facts, and lets you experience original Jurassic World dinosaurs through mind-blowing next-generation, fully interactive Digital Magic. Learn how to... mor […]

  • Niantic Preparing Huge Update to Pokémon Go Predecessor Ingress
    by Tommy Palladino on December 4, 2017 at 7:54 pm

    These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre.That distinction goes to Ingress, which was released in 2012 for Android (and later for iOS) when Niantic was a subsidiary of Google. Six years later, the cyberpunk-influenced game is getting a seismic shift of an update.At the game's EXO5 event in San Francisco, the developer disclosed the forthcoming 2.0 version of the game, dubbed Ingress Prime, with a trailer (see below) teasing a new... mor […]

  • Facebook's New Messenger Kids Aims to Lock in Young AR Users, Give Parents More Control
    by Adario Strange on December 4, 2017 at 5:36 pm

    Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids."After talking to thousands of parents, associations like National PTA, and parenting experts in the US, we found that there's a need for a messaging app that lets kids connect with people they love but also has the level of control parents want," said Loren Cheng, Facebook's product management director, in... mor […]

  • Concept Smartglasses Offer Glimpse of the Future of Luxury AR Wearables
    by Adario Strange on December 4, 2017 at 4:41 pm

    In the years leading up to the release of the Apple Watch, we were frequently teased with concept designs of what Apple's smartwatch might look like. Of course, many of those outlandish designs were off the mark, but the attention to the idea itself hinted that the public was ready for a mainstream wearable from a high-end hardware maker like Apple. Now smartglasses are getting the same treatment.We're now seeing the first signs that the public may also be ready for mainstream-friendly smartglasses, the latest signal coming from a South Korean design studio PDF Haus. The design studio... mor […]

  • Vuzix Begins Accepting Pre-Orders for Blade Developer Kits
    by Tommy Palladino on December 1, 2017 at 10:45 pm

    Just weeks after previewing its smartglasses in a pair of videos, augmented reality hardware maker Vuzix announced on Friday that pre-orders are open for Vuzix Blade developer kits.The hardware and software developer's kit costs $1,997 plus shipping and taxes, with a $495 reservation deposit required to enter the queue for the device. Developers will receive a preproduction unit and an upgrade to production units when they become available.Vuzix estimates that pre-production units will begin shipping in early 2018 on a priority basis, with production models scheduled for delivery by late... mor […]

  • Snapchat Channels Your Inner Coffee Junkie with Branded Bitmoji from McDonald's
    by Tommy Palladino on December 1, 2017 at 10:02 pm

    With its new Sponsored Lens debuting on Snapchat on Friday, McDonald's is attempting to give potential customers a virtual pick-me-up.The promotion features a 3D Bitmoji, an animated avatar crafted in the user's likeness. That character sneaks a slurp from the super-sized virtual McCafe holiday cup, gets a rush from the caffeine, then carries the cup away. Adweek reports that this is the first sponsored 3D Bitmoji. A Snapchat spokesperson in contact with Next Reality confirmed Adweek's claim and also revealed that the campaign is running in the US as a special promotion (3D Bitmojis have not... mor […]

  • Here's Your First Look at the Star Wars AR Experience Being Shown Off at Nissan Showrooms
    by Adario Strange on December 1, 2017 at 7:52 pm

    Earlier this week, we told you about the new Star Wars augmented reality collaboration with Nissan that will bring the famed science-fiction franchise to auto showrooms, and now we can show you what it looks like.The AR experience, called "See the Unseen," which is only available at Nissan showrooms, allows you to transform a Nissan vehicle into a hybrid X-Wing Starfighter after you place a smartphone against the vehicle for a quick image scan. But that's just the beginning of the experience. The app also puts you in the same room as life-sized AR versions of Star Wars droids R2-D2, C-3PO... mor […]

  • Office Depot Updates Elf Yourself App with the Tiniest Bit of AR
    by Tommy Palladino on December 1, 2017 at 6:13 pm

    Now that the holiday season has officially kicked off, Office Depot has updated its popular Elf Yourself app with a few new augmented reality options.But you'd be excused if you weren't overly thrilled with the implementation.For those who are unfamiliar with the app, Elf Yourself takes photos of you, your friends, your family, or your pets and superimposes them on animations of dancing elves. You get a couple of scenes for free, but additional animations are available via in-app purchases of $0.99 each, or $5.99 to unlock them all. There are also Hanukkah options for seekers of Jewish... mor […]

  • SyFy's New 'Happy!' AR App Gives You a Flying Unicorn Voiced by Patton Oswalt as an Imaginary Friend
    by Tommy Palladino on December 1, 2017 at 12:01 am

    If you've ever wanted to hang out with a flying unicorn that sounds like actor/comedian Patton Oswalt, get ready to get Happy!NBC Universal Media's new augmented reality mobile app promotes the new series "Happy!" on the SYFY channel. The app brings to life the title character, a winged unicorn voiced by Patton Oswalt. Happy flies around your space while repeating and acting out lines from the show.It's basically a suped-up soundboard, with Happy performing dozens of scenes on a tap either at random or as chosen from the action menu. Happy can sing songs. He can make pancakes. Occasionally... mor […]

  • Apple AR: LEGO AR-Studio Will Give Kids Free Virtual Sets to Play Alongside Real LEGOs
    by Tommy Palladino on November 30, 2017 at 10:02 pm

    It appears that the new AR app from LEGO is inching closer to release.LEGO had the unique distinction of being featured on-stage by both Apple and Google to show-off the capabilities ARKit and ARCore, respectively. While the latter is still in a preview and available to only a handful of models, the former is supposedly ready for updated and compatible iPhones and iPads, but the app has yet to appear. Finally, various reports have surfaced today with details of what the LEGO AR-Studio app will do when it arrives soon in the App Store.Using ARKit's surface detection function, users can... mor […]

  • Apple AR: Wipe Your Room Clean & Fill It with New Furniture in Pottery Barn's New AR App
    by Tommy Palladino on November 30, 2017 at 7:31 pm

    With the advent of ARKit, apps that can place virtual furniture in a real room have become nearly a universal practice for furniture retailers, with Pottery Barn being the latest to join the fray.While it might seem as though Pottery Barn is playing catch-up with the likes of IKEA, Amazon, and Houzz, but Pottery Barn's 3D Room Design is a port of their Android app released in March for Google Tango devices. Sadly, that version of the app garnered less than 50 downloads, hopefully, the ARKit version will do a little better. In releasing the app for iOS, Pottery Barn can bring over one key... mor […]

  • Metaverse Lets Anyone Program Their Own AR Games
    by Tommy Palladino on November 30, 2017 at 4:27 pm

    Thanks to Metaverse, it has never been this easy to create your own AR game.The platform gives users a web-based tool for building interactive AR experiences, with no coding knowledge necessary. Via a link or QR code, users can then share their project with others, who can view in AR through the Metaverse browser app for iOS or Android. AR experiences in Metaverse are comprised of scenes. The scene can be as simple as a dialog box with a picture, which users can upload . Metaverse supports 3D models, which can be imported from outside sources such as Sketchfab and Google Poly. YouTube videos... mor […]

  • Snapchat CEO Evan Spiegel Revamps App's Content Strategy, Keeping Camera & AR at the Center
    by Tommy Palladino on November 29, 2017 at 4:57 pm

    On Wednesday, Snap, Inc. unveiled a revamp of its Snapchat app that draws a hard line between content from your friends and content from professional media organizations.However, the new changes, teased during the company's recent third quarter financial results, won't impact the app's camera and augmented reality effects, which will remain at the center of the app. What users will need to get used to is a new interface in which the left panel is devoted to chats and content from friends, with content from publishers, creators, and the Snapchat community presented on the right. Video: . With... mor […]

  • Nissan Brings the Force of Star Wars to Its Dealerships with Augmented Reality
    by Tommy Palladino on November 29, 2017 at 3:18 pm

    The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.As part of its promotional tie-in with the upcoming Star Wars: The Last Jedi film, Nissan dealerships across the US will receive unspecified augmented reality devices that will allow shoppers to interact with characters from films. The "See the Unseen" AR experience will land in Nissan showrooms over the next few weeks, just in time for the latest installment of the classic sci-fi saga, which debuts in theaters on... mor […]

  • Apple AR: Patents Reveal See-Through iPhones & Macbooks May Be Part of Apple's AR Future
    by Tommy Palladino on November 28, 2017 at 11:53 pm

    Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being "designed by Apple in California."Among a treasure trove of more than 60 patents awarded to Apple by the US Patent and Trademark Office, recently uncovered by Patently Apple, is a patent (US 9,830,844) for a transparent electronic device.As illustrated in the drawings (below) accompanying the patent, processors, cameras, sensors, input/output ports, and other components of such a device would reside in the... mor […]

  • How to Make Your Own Animoji Karaoke Video
    by Tommy Palladino on November 28, 2017 at 5:52 pm

    Introduced along with the iPhone X, Animoji are animated characters, mostly animals, that are rendered from the user's facial expressions using the device's TrueDepth camera system to track the user's facial movements.The first viral phenomenon to emerge from the launch of the iPhone X is the action known as Animoji karaoke. Purportedly kicked off by a tech journalist with early access to the smartphone, most examples of Animoji karaoke are actually examples of lip-syncing. In other words, it's like Musical.ly, if you have a face for radio. Video: . So if you've already thrown down a grand... mor […]

  • Now There's an Animoji for Rick from 'Rick & Morty'
    by Tommy Palladino on November 24, 2017 at 2:00 pm

    Two characters from the popular sci-fi animated comedy Rick and Morty have already made their way into augmented reality courtesy of ARKit experiments. Now, it's possible to become one of them on the iPhone X.Developer Michael Bramiage has created an Animoji-style version of Rick Sanchez. While he has to supply his own burps and recitations of Morty's name, the avatar mimics his every facial expression, just like the foxes, unicorns, and poops on the iPhone's Messages app. According to developer Simon Støvring, Animojis are the product of a private framework called AvatarKit for Messages... mor […]

  • Apple AR: Starfox AR Uses iPhone X to Turn Your Face into a Level Boss
    by Tommy Palladino on November 23, 2017 at 8:00 pm

    An AR/VR developer has managed to use the iPhone X to transport players into an emulation of the classic '90s video game Star Fox as the game's antagonist.The demo comes courtesy of developer Rigel Benton, who concocted the revision of the Super Nintendo classic as part of VR Austin Jam 2017. Using the iPhone X's TrueDepth camera system, players use their facial expressions to control Andross, the big baddie of the game. Players turn their heads to aim, open their mouths to fire projectiles, and close their eyes to go invisible.Sadly, it's safe to assume that this particular game won't... mor […]

  • Give the Gift of AR This Holiday Season with These 12 Newbie-Friendly Ideas
    by Tommy Palladino on November 23, 2017 at 1:00 pm

    If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. But fear not, oh gift-giving AR pioneer, we're here to help!We scoured the current AR landscape and came up with 12 options for AR gifts that won't scare off your non-techie friends, covering a wide range of price points. Whether you want to help a child learn through AR, impress a jaded teenager, or wow a significant... mor […]

  • BMW Invites You to Test Drive the X2 with Snapchat Lens
    by Tommy Palladino on November 22, 2017 at 9:17 pm

    Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.Users who opt in to the experience via ads running between user or publisher stories (or scan the corresponding Snapcode) can place a 3D model of the sedan in their physical environment. While the vehicle appears in gold by default, Snapchatters can also repaint the car in red and blue. Users can also peer inside the vehicle. BMW is the first company to use the Augmented Trial Lens from Snapchat."Snapchat is young and modern – which... mor […]

  • How to Set Up Your Phone with the Lenovo Mirage AR Headset for 'Star Wars: Jedi Challenges'
    by Jason Odom on November 22, 2017 at 5:10 pm

    Just in time for the holiday season, Lenovo has released its Mirage AR head-mounted display with the Star Wars: Jedi Challenges game and accessories. Unfortunately, while its price point is a fraction of most other AR headsets, at the moment, it does have a few issues with the setup process.Lenovo's Mirage AR, the newest option in a constantly growing list of augmented reality headsets, is geared towards Star Wars fans and uses your smartphone as the brains and display, much like the Samsung Gear VR or the Google Daydream View.Here at Next Reality, after running into our own problems... mor […]

  • Apple AR: Apple Acquires AR Hardware Maker to Jumpstart Its Own Headset Aspirations
    by Tommy Palladino on November 21, 2017 at 11:50 pm

    Just days after we found out that Apple is working on its own augmented reality headset, we now learn that the company is accelerating its AR headset efforts with the acquisition of Montreal-based hardware maker Vrvana.As Techcrunch reported on Tuesday, Nov. 21, Apple paid about $30 million to bring the company and its team aboard.Recent reports have revealed that Apple's AR headset is already in development and expected to be completed by 2019 with a 2020 launch. Additionally, the company is expected to include rear-facing AR-capable depth sensors in its iPhones in 2019. Apple has often... mor […]

  • Renault Trucks Tests HoloLens to Visualize Quality Control in Engine Assembly Operations
    by Tommy Palladino on November 21, 2017 at 6:59 pm

    French manufacturer Renault Trucks is looking to the HoloLens to improve quality control processes with its engine assembly operations.An internal incubation team of about 20 employees is collaborating with technology partner Immersion to design a prototype of the application, which is in testing at the company's Lyon-based facility. "In practice, quality control operators will wear Microsoft HoloLens smartglasses in which all the digitalized engine parts will be integrated," said Bertrand Félix, an engineer at Renault Trucks who is leading the project, in a company statement. "Via the... mor […]

  • Marvel Teams with Snoop, Jaden Smith, Jamie Foxx, Black Eyed Peas & Others for AR Graphic Novel
    by Adario Strange on November 21, 2017 at 5:16 pm

    While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff.Masters of the Sun is a graphic novel that was released this summer and will debut as a new AR experience later this week for iOS and Android devices. Produced by pop music group The Black Eyed Peas, the project features the voice acting work of film stars Jamie Foxx, Rosario Dawson, Michael Rapaport, and Jaden Smith, Marvel Comics legend Stan Lee, and R&B and hip-hop icons including... mor […]