Augmented Reality News « Next Reality Bringing the impossible worlds of our imagination to life.

  • Google Releases ARCore 1.7 Update, Adds Face Filters & Expands Animation Support
    by Tommy Palladino on February 15, 2019 at 10:43 pm

    Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original. Now, Google is giving Android developers the keys to adding face filters to their apps as well. On Friday, Google detailed the AR features coming to Android via ARCore 1.7. The release brings a number of new features to the AR toolkit, but chief among them is the new Augmented Faces API. The API gives developers a 3D mesh for the front-facing camera that tracks 468 points on the... mor […]

  • Snapchat Lays Up Lens Studio Experience for Nike's Jordan Brand at NBA All-Star Weekend
    by Tommy Palladino on February 15, 2019 at 6:36 pm

    Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend This year's site for the league's annual star-studded event, which takes place on Saturday and Sunday, is Charlotte, North Carolina, the current home of Charlotte Hornets owner and perhaps the greatest basketball player of all time, Michael Jordan. Don't Miss: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet As such, this weekend presents the ideal setting to promote... mor […]

  • Lego's Newest Playsets Transform Normal Toys into Augmented Reality Experiences Across Platforms
    by Tommy Palladino on February 15, 2019 at 4:15 pm

    Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun. This week, the company unveiled its Hidden Side line of augmented reality playsets, which include an ordinary looking school, house, bus, and graveyard, which all become haunted with virtual ghosts and goblins through a companion mobile app. Don't Miss: The 50 Best Augmented Reality Apps for iPhone, iPad, and Android Devices Lego won't release the app and eight playsets until August, but the company will have the sets on display at the American International... mor […]

  • Google Joins Snapchat & Facebook by Adding Augmented Reality Video Effects to Duo App for Valentine's Day
    by Tommy Palladino on February 14, 2019 at 9:09 pm

    Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day. Google has added an augmented reality video effect to Duo, its latest video communications app for iOS and Android. Now, when recording a video message, Duo users can touch the "Valentine's Day effect" button to add floating, translucent heart bubbles to their rear or front-facing camera feed. The effect appears to employ a background segmentation technique, similar to the technology Google developed last year, with hearts spawning from behind the user. This makes for some... mor […]

  • Medical Software Maker Medivis Closes $2.3 Million in Funding to Bring HoloLens to Surgical Platform
    by Tommy Palladino on February 14, 2019 at 6:34 pm

    The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform. On Tuesday, along with closing its seed funding round, the company unveiled its SurgicalAR software for HoloLens at the Healthcare Information and Management Systems Society (HIMSS) conference in Orlando, Florida. The platform will be on display at the Microsoft booth until the conference's conclusion on Friday. Using the HoloLens, the SurgicalAR software precisely maps medical imaging onto a surgeon's... mor […]

  • New Pokémon GO Augmented Reality Photo Feature Lets You Strike a Pose with Pikachu
    by Tommy Palladino on February 12, 2019 at 8:03 pm

    The actual augmented reality portion of Pokémon GO is about to get even more fun for players. On Tuesday, the company revealed GO Snapshot, an extension of AR+ Mode facilitated by ARKit and ARCore that will enable players to pose Pokémon characters in augmented reality for photo capture. "We've been inspired by the incredible photos Trainers have taken in AR+ mode and exploring new ways to further bridge the digital and physical worlds through Niantic's enhanced AR technologies," said Ryuta Hiroi, product manager at Niantic, in a statement. "With the addition of GO Snapshot in Pokémon GO... mor […]

  • Valentine's Day Lenses for Snapchat & Snap Camera Let You Flirt with Your Crush in Augmented Reality
    by Tommy Palladino on February 12, 2019 at 3:18 pm

    Mobile augmented reality company Snapchat now has a special option for romantic message exchanging this Valentine's Day, a day which, incidentally, happens to be the first one in 116 years where Sweethearts, the original heart-shaped candy, will be unavailable for purchase. The virtual consolation prize from Snap comes in the form of an interactive AR Lens on the Snap Camera, the newish desktop app that brings Snapchat's AR Lenses to webcams on PCs and Macs. With the new candy heart Lens, a fleet of animated candy hearts float around the user's head in their camera feed. Users can reach out... mor […]

  • Budget Airline easyJet Packs Augmented Reality Luggage Checking Feature into Its Mobile App
    by Tommy Palladino on February 11, 2019 at 9:42 pm

    Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home. Now, it looks like checking luggage dimensions for carry-on eligibility is another volumetric problem increasingly being solved by augmented reality, as UK airline easyJet has added just such a feature to its iOS app. Available through the check-in process to customers with flights booked through the airline, the Cabin Bag Sizer uses ARKit to anchor a 3D "sizing cage" in the camera view of the app, so that travelers can... mor […]

  • Google Preparing AR Walking Navigation via Testing Through Local Guides
    by Tommy Palladino on February 11, 2019 at 6:40 pm

    The augmented reality walking navigation mode for Google Maps appears to be closer to an upcoming release for the general public. Google recently granted the Wall Street Journal (paywall) a sneak peek at the navigation mode via a preview build, and the newspaper published its first impressions on Sunday. According to the paper, Google will soon roll out the feature to select Local Guides, the app's user-generated content participants. A wider release will be dependent on Google's progress in testing the navigation mode. Don't Miss: Google Charts Course for Location-Based AR Apps via Maps... mor […]

  • New Video from Microsoft's Alex Kipman Delivers Teaser for HoloLens 2 at Mobile World Congress
    by Tommy Palladino on February 11, 2019 at 3:18 pm

    If there was a version of the Doomsday Clock for counting down the release of Microsoft's HoloLens 2, then the caretakers of that imaginary clock would move the minute hand to "one minute to midnight." On Monday, Alex Kipman, Microsoft's technical fellow in charge of the HoloLens (and NR30 member), published a teaser video for the company's media event at Mobile World Congress Barcelona on Feb. 24. The video, packed with abstract animations of computer components that would fit in with modern science fiction fodder, does not reveal anything specific about the device per se, nor does it... mor […]

  • Google Unleashes the Powers of Childish Gambino aka Donald Glover in AR via New Pixel Playmoji
    by Adario Strange on February 8, 2019 at 7:49 pm

    Although Apple's Animoji game is strong, as recently exampled by its Ariana Grande collaboration, Google isn't slacking either, unleashing a far more immersive music experience for smartphone users. Released on Friday, the new Childish Gambino augmented reality Playmoji character doesn't just look like the music, film, and TV star (aka Donald Glover), it also duplicates his iconic dance moves in the real world. Don't Miss: Apple Teams with Ariana Grande for '7 Rings' Animoji Music Video "We worked closely with Childish Gambino and his music video choreographer, Sherrie Silver, to make sure... mor […]

  • Apple Teams with Ariana Grande for '7 Rings' Animoji Music Video
    by Adario Strange on February 8, 2019 at 6:18 pm

    The last six months have been filled with ups and downs for international music superstar Ariana Grande, but she's starting 2019 on a new, virtual foot, powered by Apple's iPhone TrueDepth camera. On Friday, a new Apple commercial showcased Grande's "7 Rings" single in the form of an Animoji music video. Don't Miss: How To Make Your Own Animoji Karaoke Video If you're not familiar with the song, you've probably already heard about the Japanese kanji story surrounding it. (Long story short: Research your tattoos, people. But don't stop studying Japanese if it's your passion.) Although the... mor […]

  • Magic Leap Experience Lets Golf Fans Meet Jordan Spieth & PGA App Update Brings Pebble Beach to AR
    by Next Reality on February 8, 2019 at 4:48 pm

    Unless you're one of the world's top golfers, there's a good chance you are not stepping onto the fairways of Pebble Beach Golf Links this weekend. Nevertheless, the PGA is making it possible for golf fans to get closer to the action at the famous Florida course than those who paid to attend the AT&T Pebble Beach Pro-Am, which teed off on Thursday. Hole No. 1. An App Store update to the PGA Tour AR app brings a new feature that anchors virtual greens, complete with Pebble Beach flags, into the user's personal space. When users step onto the virtual greens, they are transported to a live... mor […]

  • Magic Leap Lumin OS Beta Update Delivers Map Merge Feature for Multi-User Experiences
    by Adario Strange on February 7, 2019 at 10:09 pm

    The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself. On Thursday, Magic Leap began inviting users to join its Lumin OS Beta Program, which includes a rather significant new feature that could fundamentally change how developers design apps for the Magic Leap One. • Don't Miss: Magic Leap Finally Releases Madefire Comic Book App for Interactive Reading & Comic Creation "Map merge, the ability for 2+ people to have a shared MR experience on ML1, is coming out in an... mor […]

  • Snapchat Scores Viral Hit with Nike Augmented Reality Experience Starring Lebron James
    by Tommy Palladino on February 7, 2019 at 5:11 pm

    Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality. The NBA superstar, in his role as pitchman for Nike, is the centerpiece for a new in-store Snapchat AR advertisement at the House of Hoops by Foot Locker store on the Hollywood & Highland Center in Los Angeles. James shared a video of the AR experience via Twitter, garnering more than 1.25 million views through his tweet alone, according to a Snap spokesperson. Foot Locker customers in Los Angeles can activate the experience through Snapchat by... mor […]

  • Hang Out in Seinfeld's Apartment via an Augmented Reality Replica on Your iPhone or iPad
    by Tommy Palladino on February 6, 2019 at 6:28 pm

    If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour. Built with input by Tho. E. Azzari, the sitcom's original production designer, the Seinfeld Set Replica is a non-AR, very real miniature version of the TV set (minus the ever-present statue of Superman). However, the online store for the product gives customers the opportunity to preview the replica in their physical space through augmented reality via ARKit-compatible iPhones and iPads. The experience is made possible via Apple's AR... mor […]

  • US Navy Taps Microsoft's HoloLens for Augmented Reality War Games System
    by Tommy Palladino on February 6, 2019 at 3:59 pm

    Simulated training can help soldiers and sailors learn how to use their weapons safely, but simulations can sometimes lack the stressful environment of a real firefight. That's why the US Navy has developed a more realistic augmented reality simulator that runs on the Microsoft HoloLens. Don't Miss: US Army Outfits Soldiers with Augmented Reality Headsets Dubbed the Weapons Augmented Reality Scoring System (WARSS), the program simulates live-fire exercises by displaying 3D imagery of opposing forces in the user's field of view through the HoloLens. The system also displays a scoreboard that... mor […]

  • 8th Wall Adds Another Brick to Its Web AR Platform with AR Camera for Easy Prototyping
    by Tommy Palladino on February 5, 2019 at 4:27 pm

    In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences. Now, the company founded by former engineers from Facebook and Google is making it possible for anyone with a web browser to publish their own AR camera effects. The AR Camera is a light version of the 8th Wall Web tool. With a drag-and-drop web interface and instant publishing capability, the AR Camera completely removes coding from the AR prototyping process. Users can add multiple 3D models... mor […]

  • Shazam Pours a Tall Glass of Augmented Reality Marketing for Shackleton Whisky
    by Tommy Palladino on February 4, 2019 at 10:32 pm

    Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast. Last week, Shackleton Whisky launched an augmented reality experience via Shazam's app for iOS and Android. After scanning specially marked Shackleton Gift Boxes via the Shazam app's camera, the artwork of the product comes to life, with a virtual ship sailing forward into the real world. From there, users can view videos documenting the voyage to Antartica by the brand's... mor […]

  • Warby Parker Makes It Easier to Try on Eyeglasses at Home with AR Update to Glasses App for iPhone X Series
    by Tommy Palladino on February 4, 2019 at 5:57 pm

    If there's one company that is a fan of the TrueDepth camera on Apple's iPhone X devices, it's the popular eyeglasses retailer Warby Parker. Last year, the company introduced the ability to measure customers' faces using the depth-sensing front-facing sensor on the original iPhone X. Don't Miss: Warby Parker Uses iPhone X to Measure Your Face for Glasses Now, with three new models sporting the TrueDepth camera, Warby Parker has updated its Glasses app to enable a virtual try-on experience. Utilizing the face tracking capabilities of ARKit and the face mapping abilities of the TrueDepth... mor […]