Augmented Reality News « Next Reality Bringing the impossible worlds of our imagination to life.

  • Google & Childish Gambino Follow Up Pixel Playground Hit with Pharos AR App
    by Tommy Palladino on April 24, 2019 at 7:10 pm

    Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year. After Google launched his Playmoji for Pixel's Playground app earlier this year, Gambino, the musical alter ego of entertainment multi-threat Donald Glover, released the multiplayer augmented reality app Pharos AR Google Play on Wednesday. (An iOS version is coming soon.) The app opens a portal to a virtual world that is equal parts psychedelic and cosmic. Users are challenged to find mysterious glyphs throughout the digital... mor […]

  • Hands-On: Angry Birds AR: Isle of Pigs Reinvents the Franchise for Mobile, but Smartglasses Are Its Destiny
    by Tommy Palladino on April 24, 2019 at 4:00 pm

    Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise. Along with its AR development partner, Sweden-based Resolution Games, the publisher is following up Angry Birds FPS: First Person Slingshot for the Magic Leap One with a return to its mobile roots in Angry Birds AR: Isle of Pigs, which arrives on the App Store for ARKit-compatible iPhones and iPads on April 29. Don't Miss: In a Major Hit to Apple, Rovio to Launch Angry Birds in AR for Magic Leap Next Reality recently had the opportunity to hit the... mor […]

  • Home Decor App Houzz Expands Augmented Reality Catalog to Include Virtual Floor Tile
    by Tommy Palladino on April 23, 2019 at 3:00 pm

    Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update. On Tuesday, the company rolled out a floor tile AR feature to its iOS and Android apps. Don't Miss: Augmented Reality App Maker Houzz Reveals Major Data Breach Using the same View In My Room 3D feature that the app uses to preview furniture on floors and paintings on walls, customers can scan for horizontal surfaces, mark the borders of the floor, view their chosen tile options, and purchase items from within the... mor […]

  • Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea Levels
    by Tommy Palladino on April 22, 2019 at 9:30 pm

    In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years. For the entirety of Earth Day, Snapchat is hosting an interactive Lens (built via Lens Studio) that fills the camera view with animated water. A slider on the left side of the screen lets users adjust the year from 2019 up to 2100, with the global sea level rising in conjunction. Clicking the "more" button carries users to the UN Environment Programme's... mor […]

  • USA Today Enhances Notre Dame Fire Coverage with Augmented Reality Experience
    by Tommy Palladino on April 18, 2019 at 3:39 pm

    On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris. Just days later, on Wednesday, the augmented reality team at USA Today managed to add a related interactive 3D experience to its app, displaying the famous structure as it appeared before the conflagration. Don't Miss: ABC News Elects to Add AR to Midterm Election Coverage The news outlet published the interactive experience to its iOS and Android apps alongside its traditional news account of the fire and the city's reconstruction plans. As of this writing, the story is located under the... mor […]

  • 8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform
    by Tommy Palladino on April 17, 2019 at 5:44 pm

    When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers. Release 11 of 8th Wall Web brings Image Targets, the company's take on image recognition for AR activations. The capability enables creators to define a 2D image as a marker and embed AR content, such as 3D models or video, which can be accessed through mobile web browsers on iOS and Android. "Unlike other web-based image recognition technology, the image detection and tracking for 8th Wall Web is all... mor […]

  • New iPhone App Fills Your Living Room with a Virtual Orchestra
    by Tommy Palladino on April 17, 2019 at 1:42 pm

    It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra. Available now on the App Store, the Spatial Orchestra app brings music to life comes with augmented reality and spatial audio. Built by developer TCW in partnership with the Cinema-Sonic orchestra, the app displays instruments in the user's physical environment and plays its siren songs relative to the user's position and orientation within the space. Don't Miss: Magic Leap Patent Details Spatial Audio That Changes Based on... mor […]

  • Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App
    by Tommy Palladino on April 15, 2019 at 10:57 pm

    While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium. On Monday, the company published the Jack Daniel's AR Experience to the App Store and Google Play. Equipped with the app and any size bottle of Jack (or at least a crisp photo of one), users can scan the label and access three AR experiences, including stories about the whiskey's namesake, a review of the distilling process, and a tour of the brand's headquarters in... mor […]

  • Marvel Expands Roster of Avengers Playmoji for Pixel Playground Ahead of 'Avengers: Endgame'
    by Tommy Palladino on April 15, 2019 at 7:15 pm

    The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel. Included in an update to the Marvel Studios Avengers Playmoji app on Google Play on Monday, Google Pixel owners now gain access to the full Avengers team, with War Machine, Thor, Black Widow, Rocket, and Captain Marvel joining Iron Man, Captain America, Hulk, Nebula, and Okoye from the app's initial release. "Now you can make even more epic... mor […]

  • Snapchat Summons Dragons from Westeros to New York for Game of Thrones AR Promo
    by Tommy Palladino on April 12, 2019 at 6:02 pm

    Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York. After debuting a Game of Thrones AR experience at SXSW, HBO has now taken advantage of Snapchat's new Landmarker technology to promote the forthcoming final season of Game of Thrones, which airs on Sunday. The AR experience brings a virtual dragon to the Flatiron Building in New York for users in the vicinity. As virtual snow falls in the foreground, the massive dragon flies into view and perches atop the famous wedge-shaped building. Once the great beast lands on the roof... mor […]

  • USA Today Builds Latest Augmented Reality Story Around the World's Tallest Skyscrapers
    by Tommy Palladino on April 9, 2019 at 11:02 pm

    While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories. On Monday, the news outlet published a feature story about the world's tallest buildings (and the recent lack of new skyscrapers in the US) on its mobile app for iOS and Android. To access the experience, you first need to open the app and go to the front news page of the app, and then scroll down to the "Interactive Story" section (in bold blue letters). Once open, the experience gives readers a close-up look at the Empire State Building and... mor […]

  • AT&T Begins Selling Magic Leap One Nationwide Online, Debuts Commercial Promoting DirecTV Now
    by Adario Strange on April 9, 2019 at 4:45 pm

    The era of AT&T and Magic Leap has quietly entered a new phase that ramps up the mainstreaming of the cutting edge augmented reality device. This week, the wireless giant began offering the Magic Leap One for sale directly on its website, a move that aligns with its recent decision to begin offering the device in five select stores across the US. Don't Miss: Magic Leap Teams with HBO & AT&T to Deliver Game of Thrones Experience Along with the website update, AT&T quietly posted a new commercial devoted to selling the Magic Leap One to regular, non-developer and non-enterprise consumers... mor […]

  • The Magic of Microsoft's HoloLens 2 Hand Interaction on Display in Mixed Reality Toolkit v2 Demo Video
    by Adario Strange on April 8, 2019 at 10:48 pm

    Describing how and why the HoloLens 2 is so much better than the original is helpful, but seeing it is even better. Back in February, I had a chance to test the HoloLens 2 for a couple of extended periods, and I was very impressed. But I didn't have much in the way of first-person footage to show off what it looks like while using the HoloLens 2. Well, now we have a great piece of first-person footage that illustrates just how powerful an update the HoloLens 2 is. Don't Miss: HoloLens 2, All the Specs — These Are the Technical Details Driving Microsoft's Next Foray into Augmented Reality... mor […]

  • US Military Shows Off Modified HoloLens 2 Augmented Reality System
    by Tommy Palladino on April 8, 2019 at 8:19 pm

    New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army. The Army Futures Command recently gave CNBC a preview of the Integrated Virtual Augmentation System (IVAS), which is comprised of a modified HoloLens 2 with additional sensors, such as thermal sensor by Flir. Microsoft and Flir are among 13 tech vendors working on the headset, which will run software that assists soldiers by providing real-time satellite views of the battlefield, orienting their position in their physical environment... mor […]

  • Snapchat Redesign Includes AR Bar, Adds Landmark AR Feature, Integrates Giphy & Photomath Camera Tools
    by Adario Strange on April 4, 2019 at 9:01 pm

    The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers. Among the new releases, the big standout is an interface change that the company calls the AR Bar, which will make it easier to access and interact with Snapchat's growing array of AR features. Don't Miss: Posemoji App Lets You Use Your Body to Create Augmented Reality Emoji & Designs Once you access the AR Bar, which is in the same area as the previous filters and camera interface at the... mor […]

  • Puma's QR Code-Covered Sneakers Put Augmented Reality at Center of Design, with Mixed Results
    by Tommy Palladino on April 4, 2019 at 4:03 pm

    We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience The shoemaker launched the LQD Cell (pronounced "liquid cell") Origin AR as a limited release on Thursday. The sneaker is the first of a series that will see several successors over the summer, packed with technology targeted at the wearer's comfort. As you can see from the images of the LQD Cell Origin AR, QR codes adorn almost the entire surface of the product. When scanned by... mor […]

  • SK Telecom Rolls Out Magic Leap In-Stores in South Korea, Announces Harry Potter & League of Legends AR Partnerships
    by Adario Strange on April 3, 2019 at 6:45 pm

    The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network. During an event at SK Telecom's headquarters in South Korea, Jung-ho Park, the company's CEO, outlined its aggressive dive into 5G, which includes a few new augmented reality initiatives. Don't Miss: Magic Leap Teams with HBO & AT&T to Deliver Game of Thrones Experience First, SK Telecom will begin opening a series of Magic Leap One demo stations at five of its flagship stores in the country... mor […]

  • Marvel Continues Its Augmented Reality Rampage with Iron Man Robot for 'Avengers: Endgame'
    by Tommy Palladino on April 2, 2019 at 8:43 pm

    Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well. After licensing Iron Man to Hasbro for the Hero Vision Iron Man AR Helmet as a tie-in to Avengers: Infinity War, Marvel has returned to the AR well for Avengers: Endgame with the Iron Man MK50 Robot from Ubtech, which was unveiled on Tuesday. With the companion mobile app for iOS and Android acting as the control interface, users can control the walking and talking robot in augmented reality wargames and missions. Using their mobile device's camera... mor […]

  • Microsoft Remote Assist Now Available for Android in Preview
    by Tommy Palladino on April 2, 2019 at 4:07 pm

    Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public. Now, if you have an ARCore-compatible smartphone, you can try out Microsoft's Android version of its Dynamics 365 Remote Assist app for HoloLens. Don't Miss: Microsoft Fuels Efficiency at Chevron with Remote Assist App for HoloLens Originally announced in February, the Android version of Remote Assist is available on Google Play in preview. Like the HoloLens version, Remote Assist users on... mor […]

  • Magic Leap Adds More AT&T Retail Stores, Reveals Game of Thrones Fan Swag
    by Adario Strange on April 1, 2019 at 4:32 pm

    The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series. On Monday, a contributor to the unofficial Game of Thrones fan site Watchers on the Wall received a special Magic Leap box that could become an instant collector's item. Don't Miss: Magic Leap Teams with HBO & AT&T to Deliver Game of Thrones Experience Inside the box, which sports a Magic Leap logo on its front, we see a dagger with a dragon glass blade (the only thing other than Valyrian steel... mor […]